Throughout my career, I've had the opportunity to recruit and grow diverse and talented design teams in different parts of the world. I believe that a team is more than the sum of its individuals, and by carefully curating a group of passionate and skilled professionals, we can achieve remarkable results together.

In every leadership role, I've embraced the responsibility to nurture talent, drive innovation, and exceed expectations. I'm excited to bring this passion for leadership and team management to every project and challenge that comes my way.

My journey has been defined by a commitment to excellence, a passion for innovation, and an unwavering dedication to fostering a culture of creativity.

My leadership style is characterized by collaboration and the ability to bring together experts from various disciplines. Whether working with scientists, marketers, or technologists, I have consistently driven projects that require seamless coordination and a shared commitment to our goals.

Having managed teams across different geographies, I understand the importance of cultural sensitivity and effective communication in a global context. My experiences have taught me the value of diversity and the strength that comes from embracing different perspectives.

I've dedicated myself to developing and nurturing four vital design disciplines: design research, design strategy, design innovation, and brand design. 

Through teamwork and focus on recruiting and developing top talents in each of these disciplines, I've built cross-functional teams that collaborate seamlessly to deliver holistic and impactful design solutions.

In design research, I've become adept at understanding user needs and behaviors, fostering a user-centric approach. I've built teams skilled in conducting user research and translating insights into effective design solutions.

Design strategy is where I shine, aligning design goals with broader business objectives. I'm skilled at crafting comprehensive plans, driving cross-functional collaboration, and ensuring design delivers tangible business impact.

Design innovation is my creative playground, where I push boundaries and embrace emerging technologies. I encourage experimentation and collaboration, resulting in groundbreaking solutions.

Brand design is another forte, with a focus on creating visually compelling identities that resonate with audiences.

With a proven track record of driving design excellence, fostering innovation, and strategically aligning design with business objectives, I'm poised to continue shaping the future of design and delivering transformative outcomes.

I designed the tools & methodologies for Conceptualization & Rapid Prototyping for this company wide initiative to deliver bigger and more robust ideas, made to delight and enhance consumers’ lives, contributing more to growth by doubling organic growth contribution from Innovations & Renovations, launched faster and more efficiently, produced first time right, and delivered 30% - 50% faster

I refined the FEI approach and ways of working for a newly established cross-functional team to transition PepsiCo to be an Innovation Driven Company, by delivering Stronger Breakthrough Innovation Faster Globally, that Better meets future consumer needs while setting the company up for long term, sustainable growth.

I created a system thinking program leveraging generative AI tools to educate my online Master in Brand & Design Strategy students at Art Center College of Design on an open innovation challenge, focused on enhancing the health & wellness system.